How we work: a guide to our process

Phase 1 — Discovery

Before anything is sketched or scripted, we get under the skin of your project.

  • Your audience: their background, familiarity with the subject, and what they already believe
  • Your goals: awareness, understanding, behaviour change, engagement
  • Existing materials, research, or brand guidelines to work within
  • What success looks like for you
Discovery phase: understanding your project and audience
Phase 2 — Strategy

We work with you to identify the core idea that needs to land, strip away what doesn't serve it, and find the narrative frame that makes it meaningful to your audience.

  • Identifying the single most important takeaway
  • Finding the right level of detail, accurate without being inaccessible
  • Ensuring nothing is oversimplified to the point of being misleading
Phase 3 — Collaboration

Once the strategy is set, we keep the process open and transparent, so the project moves predictably from idea to finished piece.

  • No surprises: you can always see where things stand and what’s coming next
  • Built-in feedback: ideas develop through clear reviews along the way, so the work evolves with you and nothing drifts
  • On time: clear stages and deadlines mean the project lands when we said it would
Visual style development: storyboarding and styleframes
Phase 4 — Production

The strategy we agreed on becomes a product. Whatever shape it takes, we build it to close the distance between the science and your audience, so it feels like theirs, not a foreign language.

  • Scripts written to be heard, not read
  • Design decisions grounded in evidence, not trends
  • Metaphors and framing that connect the subject to your audience’s own world

This is our approach to every project. Want to know more?

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